Malekpour & Ball | Chapel Hill, NC

Malekpour & Ball | Chapel Hill, NC

It is thenation’s only trial consultingteam qualified and certified toadvise attorneys on Reptilianmethods and techniques.

Case Workday

Malekpour & Ball now offers a Reptile WorkDay, available on either a flat fee or a sliding fee based on verdict or settlement. You bring your case to our North Carolina base for an interruption-free, day-long strategy session with David Ball and Artemis Malekpour. This intensive workshop — brainstorming session will frame your case into David Ball on Damages, Reptile, and Rules of the Road principles. We start by taking an overview of your case, including its strengths and weaknesses. Then we work with you and your team to develop the optimum case narrative and positioning. We end by applying the Reptile, the Rules, and Damages methods to your discovery, jury research, and trial.

We do only three WorkDay sessions per two week period, so if you’re interested, contact us as soon as possible.

Research (Focus) Groups

Focus group research is only as valuable as the ability of its consultants to turn its results into viable case strategies.  This is why our lead consultants themselves – not assistants – design and conduct the case research sessions. The success of the research depends on presenting a fair and unbiased assessment of the case. Our goal is not to win the research session but to learn how jurors react to the issues and work towards decisions.  Based on what we learn, we guide you in preparing the strongest possible case strategies and presentation for mediation and/or trial.

Artemis Malekpour

  • Artemis Malekpour, J.D., M.H.A.
  • Trial Consultant

Artemis Malekpour came to trial consulting as a lawyer with a background in psychology and psychiatric research. She has worked in the Department of Psychiatry at the University of North Carolina Hospitals with children and adolescents coping with psychiatric disorders and legal issues.

Artemis holds a Bachelor’s degree in psychology from the University of North Carolina at Chapel Hill and a Master’s in Healthcare Administration with a concentration in mental health issues from UNC’s School of Public Health. In law school at Duke, she conducted extensive interviews with death penalty jurors. Since earning her law degree with honors, Artemis has worked closely with her partner David Ball, using Reptilian advocacy and other methods to deal with a case’s weaknesses and maximize its strengths. She specializes in focus group research, case strategy, and jury selection.

Artemis has consulted on a wide variety of high profile, large and small cases of all kinds across the country. She is a member of the North Carolina Bar Association and State Bar, the North Carolina Advocates for Justice, the American Association for Justice, and the American Society of Trial Consultants.

Artemis has co-authored a book chapter, “Public and Private Sector Involvement in Managed Mental Health Care,” in Managed Care & Public Health, is featured in Trial Guides’ How to do Your Own Focus Groups, and has written updates for David Ball on Damages 3.

Artemis is one of the nation’s only two trial consultants qualified to teach and advise on Reptilian trial advocacy, and she regularly teaches Reptilian Advocacy at the ReptileKeenanBall seminars.

David Ball

  • David Ball, Ph.D
  • Trial Consultant


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